I would like to discuss a brand new article on the relationship of tourism and creativitiy that Greg Richards of Tilburg University has sent me after being published in the Annals of Tourism Research, Volume 38, 2011.
Fortunate enough to know him personally since the 2010 International Creative Tourism Network Conference, Greg really knows a great deal about research in cultural and, more recently, creative tourism. “Creativity”, he says, is about to “transform traditional cultural tourism”, bringing about “greater involvement with the everyday life of the destination”. Arguably, it is an “escape route from the serial reproduction of mass cultural tourism, offering more authentic experiences” that are “co-created between host and tourist”.
What do you think? Have your say here and read through a brief summary of this article!