More than 100 participants from 24 countries gathered in Barcelona on the occasion of the first International Conference on Creative Tourism Network in order to discuss the virtues and benefits of developing the rapidly growing field of creative tourism in Europe.
For the first time, Austria was represented through the new platform Kreativ Reisen Österreich - Creative Tourism Austria.
Thanks to his extensive knowledge and background on cultural and creative tourism and being one of the co-founders of the creative tourism concept, Greg Richards of Tilburg University in the Netherlands provided many a key statements during the conference: “What I normally hear at tourism conferences throughout Europe is: We need more money to do things. At this conference, however, what I hear is, “We have ideas. Let’s apply them!”