Cultural tourism …

” … a honeypot with ants (or ‘ads’) crawling all over it”, that’s how creative & cultural tourism research expert Greg Richards described the situation of cultural tourism as a mass market activity in the opening of this year’s world-first Creative Tourism Webinar organized by the City of Santa Fe: http://santafecreativetourism.org .

Cultural tourists “go away without being changed by the experience”. The “amount of disillusionment” among a growing number of travelers has led many to “look for more engaging forms of consuming culture … such as those offered by [creative tourism] and individual experiences that give a real connection.” Thanks Greg, for sharing these interesting thoughts with us today!